On the indefatigable Ms. Mossler
Mr. Nelsen initially approached Groupon and our merchant advisors structured a deal to best encourage overspend and help his business grow.
If "overspend" were encouraged, Groupon would have suggested a deal on our less-expensive smoothies with waffles purchased outright being the goal.
We also required Back Alley to cap the number of Groupons sold to ensure the feature was in the best interest of both consumers and the merchant.
I remember nothing of the sort. What I do remember is Groupon balking at my request to limit the coupons to weekdays only. They finally agreed to sell two different coupon types--one for weekdays, and one for weekends with the weekend coupons being capped. For Groupon to claim now that they "required" us to cap the number of coupons is laughable.
We scheduled his feature on his terms,
Stretching out our payment for three months was hardly our idea.
on a date he selected,
On the date Groupon selected for the campaign to start, I was in California visiting my sister who was dying of cancer. I had warned them that I would need to make that trip to see her for the last time. They reached me on my cell phone while I was out there and I said that it would be unconscionable if they started the deal while I was at my sister's bedside (the restaurant wasn't even open in my absence). They finally agreed to postpone the deal but it took a few calls back and forth to get it done. For them now to try to make an issue of starting the campaign on a date of my choosing is just pathetic.
under a contract he reviewed and signed.
Groupon sounds like a Pay Day Loan outfit, "Well, you signed it!" as if that relieves them of any culpability for being charlatans.
According to our records, only 132 Groupons, or 18 percent sold, have been redeemed since Back Alley ran two months ago,
That 18 percent represents $2,600.00 worth of waffles for which we laid out the food and labor costs upfront while Groupon collected about $7,000.00 on line, pocketed half, then took our half, and pocketed that too. For 30 days, at which point they sent us a third(!) of our money. Then we had to wait another month(!) for the next third.
and Mr. Nelsen has received 2/3 of his share of the revenue to date.
Ms. Mossler knows very well that by the time we had to shut our doors we still had not received the second third of our money. They had only sent us one third when we buckled. For Groupon to continue to cite that two thirds number is willfully misleading.
We always hate to hear that a local business has decided to close, but the math does not point to Groupon as the cause."